Branding for a bold and fierce food truck.
This truck carries some bold flavors inside and I wanted to represent that visually. Some obvious inspiration for this logo comes from The Rolling Stones. To add more playfulness, I created the design on the truck with the same ideas. I’m playing with that iconic mouth imagery, using teeth outlines along the top to grab attention, while the door and back of the truck give a peek inside the mouth- literally! It’s bold, playful, and totally unforgettable.
I had the pleasure to design and create a persona for a fictional food truck coming to my hometown in Milwaukee.
Logo Design Process
Logo Design Process
The Winner.
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Option #1
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Option #2
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Option #3
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Option #4
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Option #5
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Option #6
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Option #7
Menu
Truck
Stickers
Cups
T-Shirt
Menu Truck Stickers Cups T-Shirt
Below I have took the logo that spoke to me most and created Merchandise including stickers and t-shirts. (They were supposed to be uniform shirts but, I think they are too stylish for that label…)
Then, I designed a menu board that pairs just perfectly with my designed food truck wrap. My designed to-go cups are intended to include all colors within my palette while the straws are customized in ‘Bite Me’ signature animal prints.
