This truck carries some bold flavors inside and I wanted to represent that visually. Some obvious inspiration for this logo comes from The Rolling Stones. To add more playfulness, I created the design on the truck with the same ideas. I’m playing with that iconic mouth imagery, using teeth outlines along the top to grab attention, while the door and back of the truck give a peek inside the mouth- literally! It’s bold, playful, and totally unforgettable.

I had the pleasure to design and create a persona for a fictional food truck coming to my hometown in Milwaukee.